We have experienced the rise of the craft beer movement in the Nordic region. Within just a few years, the region has cultivated many prestigious brewers and breweries. We find it inspirational and something that could benefit beer-lovers and enthusiasts – in China.
As the worlds largest beer consuming market, China has just started to discover the world of craft beer. The customer awareness is still at its infancy of that in the west. But a strong middle-class with thirsty throat, open-mind and curiosity for premium beer is horning for the future.
The step into China might sounds intimidating and complicated. It does however not have to be, others have done it and so can you! The team behind Nordic Craft Beer to China Association (NCCBA) have over 20 years experience as restauranteurs and brewers in Beijing. With the strong network in the brewery society worldwide, the extensive knowledge and connection to bars, restaurants and distributors inside China, NCCBA want to support your way to Chinese in various way.
Though Education, Information, Fairs, Ghost brewing, Collaboration, Export/Import etc. we want to encourage new cooperations in whatever shape or form as long as its a step forward!